The irony? The ALA could easily provide this report as a pdf for free, but instead they're selling it for $45! For a 80-page paperback! There's also an e-book version, $36!)
I've just looked at the author's blog, Walt at Random. I was hoping to find some expression of concern about this pricing but, although he's an engaging writer with interesting ideas, he seems more concerned with book sales than with readership.